Our Story

Where Art Meets Botany

For 8 years, we've been engineering immersive floral experiences that challenge convention and celebrate the sculptural beauty of nature.

Founded 2018

From Architecture to Florals

Aura Blooms was born from founder Elara Chen's background in architecture and spatial design. After a decade designing luxury retail spaces, she discovered her passion: translating architectural principles into living, breathing floral art.

What began as a boutique studio in Toronto's Distillery District has evolved into the city's go-to for immersive floral experiences. We've designed over 500 weddings, collaborated with brands like Tesla and Aritzia, and been featured in Style Me Pretty, Wedding Bells, and Architectural Digest.

Our philosophy: flowers aren't decoration—they're emotional architecture. Through asymmetry, unexpected textures, and sculptural precision, we create spaces where nature and design collide in extraordinary ways.

Studio Space Design Process

Our Design Philosophy

The principles that guide every sculptural arrangement we engineer

Architectural Precision

We approach florals like spatial design—considering structure, balance, negative space, and how blooms interact with their environment.

Sustainable Sourcing

Seasonal blooms from Ontario farms and eco-conscious global growers. We design with intention, minimizing waste while maximizing impact.

Unexpected Beauty

We pair unexpected blooms—tropical with classic, wild with refined—creating color narratives and textural moments that surprise and inspire.

Meet the Artisans

The creative minds engineering botanical experiences at Aura Blooms

Elara Chen

Founder & Creative Director

Former architect turned floral artist. 12+ years experience. Specializes in suspended installations and spatial floral design.

Marcus Rivera

Lead Wedding Designer

Certified floral designer with fine arts background. Specializes in luxury weddings and immersive ceremony installations.

Sophia Kim

Brand Event Specialist

10 years in editorial styling. Expert in branded florals, luxury activations, and large-scale corporate events.

500+

Immersive Events

4,200+

Arrangements Crafted

5.0★

Client Rating

8

Years Creating

Begin Your Floral Story

Whether planning a sculptural wedding, brand activation, or seeking elevated arrangements—let's create immersive beauty together.

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